Sunday, May 4, 2014

No Contract Training

No Contract Training is just one of the unique characteristics of the Midwest Academy experience.  Many people who visit a martial arts school or gym to get information or to try out a training session spend much of their time being bombarded by a “sales pitch” from the business’ staff.

While it is naïve to miss the fact that martial arts schools and gyms need to make a profit in order to keep operating, you also shouldn’t ignore that the reason most schools and gyms encourage a student to sign up for programs such as 3, 6, 12, & 24 months, for example, is because they know that the average student/trainee will lose interest in a just few weeks’ time.  The training contract is there to ensure future cash-flow for the business (this is the same business model that most health clubs operate on).

At the Midwest Academy, we have a different approach to student selection and retention.  We screen and assess our prospective students during their initial conversations and visits with us; we admit those who pass screening as probationary students (probationary students train tuition-free as our guests) for a short period of time until such time as an assigned mentor recommends them for regular student status (recommendations for regular student status are made on a combination of attitude, attendance, and demonstrated skill progress). At that time they are given the option to take on regular student status at the Academy.  In our experience, this selection process eliminates the need for training contracts by ensuring a best-fit approach between students and the Academy.   

No contract training means that students with poor attitudes (which we rarely encounter due to our selection process) or students failing to perform (again, another rarity since all Academy students are highly self-motivated) can be removed from the Academy Student Roster at any time for cause.  Additionally, a student can opt to stop training at any time of their choosing (students who drop on request may return, however, they must reapply through the Academy’s screening process).

By operating the Midwest Academy in this manner, we maintain our focus exclusively on the quality of training that we provide as opposed to writing student training contracts, tracking contract renewals, etc…less time in the office and more time on the training floor is value adding for Academy students.  Our confidence in the Academy is confirmed by the near zero lack-of-interest-related-attrition rate at the Academy (that means almost no one has ever quit because they just aren’t into training anymore) – Academy students can leave if ever their interest wanes, but they don’t because their interest doesn’t.  And you won’t want to quit due to boredom, stagnation, or a general lack of direction in your training either at the Midwest Academy!

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